DEVELOPMENTS IN RETAIL INDUSTRY THROUGH SOCIAL MEDIA INTEGRATION WITHARTIFICIAL INTELLIGENCE

For the last few years, there is a revolution in the Retail sector in identifying different ways to attract consumers while they shop in online or physical stores. Artificial intelligence holds the potential to transform how brands create and manage with the help of social media in marketing. Acceptance of Artificial Intelligence in the analytics of Social media information offers benefits to both businesses and consumers. This is very much important for us to understand the focus of organizations in employing the expertise of social media and artificial intelligence in their marketing tactics for retailing their services or products. It starts with a simple question; How AI influence social media and vice versa? Triggered us to study the literature and improve our thought process. Our paper instigates with an outline to social media and artificial intelligence, elucidates the inspiration of AI against Social media and elaborates its usage in the Retail sector in multiple areas including marketing. The objective is to study the integration of artificial intelligence with social media information for the betterment of the Retail Industry. Exploring the advantages, disadvantages, and scope of artificial intelligence integration with Social media towards future research.