Efficacy of Social Media in Growth of Small Medium Businesses A Study on Enterprises in Delhi

A new drift of social media is determining the future of business surroundings according to its operations. It has also helped businesses to augment their value, nurture deliberate partnerships and amplify their contact with customers and suppliers. It has become important for business owners and marketers to recognize how social media works as a communication and marketing tool. The study focused on establishing the effect of social media on the growth of SMEs in Delhi. The study is based on the descriptive research design. Questionnaires were administered on 375 SMEs in Delhi, with the respondents being either the owners or managers. Cluster sampling was used to segregate the population of significance and then simple random probability sampling technique was used to further identify the specific businesses to be used for the study. Both quantitative and qualitative data was collected and then analyzed. The study recognized that Social Media propose higher market accessibility and CRM, the role of social media in customer satisfaction and loyalty research, which in turn have a noteworthy impact on the growth of SMEs. It revealed that geographical barriers can be broken down if social media is used as communication tool in businesses.