Building the Literary Award System and Marketing of Works in the Era of Intelligent Communication --An Analysis of the Reasons Behind the Bestseller Status of "Golden Slumbers"

By examining the online systems established by publishers in the era of intelligent communication, and analyzing the award-winning status of Golden Slumbers and its author, as well as the development of relevant literary awards by publishers, this paper finds that both mainstream Japanese literary awards and "civilian literary awards" have each achieved significant credibility through their respective developmental explorations. Furthermore, the establishment of internal literary award systems by publishers, represented by Shinchosha, not only aids in the marketing of their authors and works but also contributes to the growth of the publishers themselves.