The secrets of failing better: Accessible publishing at <scp>SAGE</scp>. A case study

Key points Accessibility is often misunderstood as a concept that is niche or of secondary importance. Reframing accessibility as improving the overall user experience instantly changes the perspective; accessibility becomes a critical requirement worthy of investment and resources. The single most prevalent complaint amongst librarians is the time it takes to get hold of accessible content. An accessibility roadmap provides structure and transparency for digital accessibility projects within the organization. Publishers' non‐compliance with accessibility standards will increase their risk of sales declines and legal complications over time. The SAGE A.C.C.E.S.S.I.B.L.E mnemonic offers suggestions on how to devise a successful accessible publishing programme.