A Preliminary Study on the Characteristics of New Media Commentary in the Context of Media Convergence

Examining news commentary in the new media era, it can be found that new media newscommentary not only inherits the fine tradition and normative requirements of news commentarysince the emergence of modern journalism, but also presents some new and unique characteristics. It ismainly reflected in: the integration of multi-media, the flexibility and multi-understanding of emojis,the extension and interactivity of readers' communication, the cross-integration of topic setting, theflexibility and guidance of seeking consensus, and the appropriate flexibility of length and shade.