Web 2.0 and marketing of library services in Pakistan

ABSTRACT<br/>Technological advancement has introduced extraordinary changes in every occupation as well as librarianship. A library must create new thoughts and should react to development within community in order to feed academic development. Purpose of this study is to explore the current state of affairs of library professionals regarding use of Web 2.0 tools in promotion and marketing of library services in Pakistan. Survey method was used to conduct this study and data was collected from librarians of 41 public and private sector universities using structured questionnaire. Findings reveal that major trends of library marketing are in transitional phase from traditional to digital.