Research on Influencing Factors of College Students' Willingness to Use Mobile Learning

As a new way of learning, mobile learning is no longer limited by time and space. College students, the main audience group of mobile learning, study the factors that affect college students' willingness to use mobile learning is helpful to improve their motivation for mobile learning. Therefore, based on the theory of technology acceptance model, information literacy theory, self-management theory, and social influence theory, this study designed a questionnaire on factors influencing college students' willingness to use mobile learning by taking variables such as information literacy, perceived usefulness, perceived ease of use, self-learning management, social influence, and flow experience as dimensions. In this paper, 535 students at Hubei University of Medicine were investigated, and structural equation model analysis was used to verify the theoretical model and discuss the effect relationship among the variables. The results proved that information literacy has a positive impact on perceived ease of use and perceived usefulness; perceived ease of use has a positive effect on perceived usefulness; perceived usefulness, self-learning management, and social influence had positive effects on immersion experience.