Informativeness of visual models

Abstract The purpose of the work is to study the informativeness of visual models. The article reveals the features of the visual perception of images. We described the factors that distort the concept of informativeness as an objective value. The article proves that the perception of visual images cannot be equated with the collection of information using technical devices. We described the content of reception, perception and apperception in visual perception of visual models or spatial images The article introduces a systemic model of informativeness, which shows that the use of pixels as image elements does not evaluate the informativeness, but evaluate the information volume of the image. In order to evaluate the informativeness of visual models, it is recommended to use a visual cluster model. The article introduces a system of key indicators to evaluate the informativeness in the information visual processing.