The influence of information configuration on mobile game download

Purpose The study aims to show how several factors interact to promote mobile game download: the number of games released by a publisher, the quality of the games released, the popularity of a game's genre, the quality of borrowed intellectual property, the frequency of recommendations, intragenre ranking, consumer rating and review quantity. Design/methodology/approach Signaling theory was used to classify the mobile game information displayed on the Apple App Store into four groups. A conceptual model was proposed to illustrate the complex relationship between the information and download. Based on information on 203 mobile games in the seven days following their release, the model was empirically tested to identify the influence of information configuration on game download by combining fuzzy qualitative comparative analysis (fsQCA) and a fuzzy cognitive map (FCM). Findings Three solutions were identified for high game download and two for low/medium. The number of previous games released by a publisher, intragenre ranking, consumer rating and review quantity are core conditions that reinforce high game download. The effects of one information type on another and on downloads change as coexisting information types change. Originality/value This study enriches existing knowledge about how combinations of multiple types of game information lead to game download and extends previous variance-based research. Combining an FCM with fsQCA can facilitate one’s understanding of the complex causal relationships between game information and download.