Measuring Privacy vs. Fidelity in Synthetic Social Media Datasets

Synthetic data is increasingly used to support research without exposing sensitive user content. Social media data is one of the types of datasets that would hugely benefit from representative synthetic equivalents that can be used to bootstrap research and allow reproducibility through data sharing. However, recent studies show that (tabular) synthetic data is not inherently privacy-preserving. Much less is known, however, about the privacy risks of synthetically generated unstructured texts. This work evaluates the privacy of synthetic Instagram posts generated by three state-of-the-art large language models using two prompting strategies. We propose a methodology that quantifies privacy by framing re-identification as an authorship attribution attack. A RoBERTa-large classifier trained on real posts achieved 81% accuracy in authorship attribution on real data, but only 16.5–29.7% on synthetic posts, showing reduced, though non-negligible, risk. Fidelity was assessed via text traits, sentiment, topic overlap, and embedding similarity, confirming the expected trade-off: higher fidelity coincides with greater privacy leakage. This work provides a framework for evaluating privacy in synthetic text and demonstrates the privacy–fidelity tension in social media datasets.