Information Support Of Digital Transformation Of University

The article addresses the issues of digitalization of educational organizations and the development of the concept of a digital university. It determines the need for the formation of the strategic goal of digitalization of university, the formation of a system of sub- goals, as well as the determination of strategic priorities. The article highlights key vectors of digital university development. It describes information-organizational model of a digital university, which includes data-based management systems; digital educational technology; individual educational trajectories; competencies of the digital economy. In this article we assess informational aspects of the description of the model elements. It is concluded that, when functioning, the information-organizational model integrates the digitalization elements of the educational, enlightening, research, managerial, social activities of a university and accelerates the transition of a university from innovative to digital. A system of ten key competencies of a digital university has been formed. The directions of information support for the digital transformation of a university and the development of digital competencies by various categories of users for the development of various groups of digital competencies are highlighted. The necessity of using the services of the University of the National Technology Initiative 2035 in the process of digital transformation of a university is substantiated. The conclusion is drawn on the need for active and passive motivation to increase digital competence, the importance of accounting and reducing online risks when using digital platforms, services, sites.