The impact of Mukbang video consumption on viewers' physical health: A critical analysis

Mukbang, originating from South Korea, merges "Meokneun" (to eat) and "Bangsong" (broadcasts) to showcase large-scale food consumption online (Cho, E.H. et al; 2020). Popularized globally since 2015, it engages 38% of South Koreans seeking social connection and escapism (Kobaco. et al; 2019). Despite its sensory appeal and cultural reflection, Mukbang's influence on unhealthy eating behaviors and mental health warrants careful consideration (Anjani et al., 2020; Siqueira, 2020).