Mohammad Abdollahi Zamharir

The Impact of Blockchain Technology on Customer Loyalty in the Insurance Industry: The Mediating Roles of Transparency, Security, and Efficiency

2025 · Preprints.org

This study investigates the impact of blockchain technology on customer loyalty in the global insurance industry, focusing on the mediating roles of transparency, security, and efficiency. Using data from 2000 customers worldwide, Structural Equation Modeling …