M. Eka Marshanda Pramestyan

THE EFFECT OF CUSTOMER EXPERIENCE AND SERVICE QUALITY ON PURCHASE DECISION OF EVENT & WEDDING ORGANIZER SERVICES (STUDY ON EVENT & WEDDING ORGANIZER SEVEN PRODUCTION)

2025 · Jurnal Riset Manajemen Sains Indonesia

Although marriage rates are decreasing, the wedding industry continues to grow due to the increasing use of event & wedding organizer services for practicality reasons. Intense competition demands companies to provide memorable experiences and high-quality …