Johannah Mae C. Vasquez

AI CHATBOTS INTEGRATION IN ONLINE SHOP IN NUEVA ECIJA, PHILIPPINES: STUDY UTILIZING THE EXPECTATION CONFIRMATION THEORY AND ISO/IEC 25010 CRITERIA

2025 · International Journal of Engineering Applied Sciences and Technology

Artificial Intelligence (AI) is transforming Ecommerce by enhancing customer relations. In the Philippines, where E-commerce is growing rapidly, understanding the impact of AI integration on online shops is crucial. This study explores consumer satisfaction and …