Rattanavalee Maisak

The Relationship between Customer Loyalty, CustomerSatisfaction, Customer Perceived Value, and Service Quality of SF Express in The Context of Artificial Intelligence

2025 · International Journal of Accounting and Economics Studies

This study seeks to examine the correlation between SF Express's service quality ‎and perceived value, consumer satisfaction, and customer loyalty within the framework of ‎AI technology utilization. SF Express has had considerable difficulties in preserving …