Emmanuel Igba

Integrating Real World Data and Real World Evidence into Commercial Product Strategy: A Predictive Framework for Pharmaceutical Market Forecasting

2025 · Zenodo (CERN European Organization for Nuclear Research)

Abstract: The increasing availability of Real World Data (RWD) and Real World Evidence (RWE) has introduced transformative opportunities for enhancing commercial product strategy within the pharmaceutical sector. This paper presents a predictive framework that leverages …