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Determining Consumer Purchase Intentions Based on Innovative Work Behavior: A Qualitative Study Within the Framework of The Uncanny Valley Theory

2025 · International Journal of Contemporary Economics and Administrative Sciences - International Journal of Contemporary Economics and Administrative Sciences

Advances in artificial intelligence technologies have led to the widespread use of human-like systems in marketing communications. Applications such as virtual influencers, chatbots, and humanoid robots are becoming increasingly realistic to facilitate consumer interaction. However, …