Tim de Rosen

When Brands Lose at the AI Decision Stage

2026 · Zenodo (CERN European Organization for Nuclear Research)

Executive summary This case study examines how widely deployed AI assistants evaluate and resolve consumer purchase decisions in a trust-sensitive category. It documents a consistent pattern in which a well-known mass-market brand is excluded, displaced, …

The Human Agentic Gap

2026 · Zenodo (CERN European Organization for Nuclear Research)

This article introduces the Human Agentic Gap - the divergence between a brand's performance in human-mediated AI purchase journeys and its performance in autonomous agent purchase journeys - and examines its implications for CMO and …