Ripinka Koli Patil

Human– <scp>AI</scp> partnerships: Living and working with <scp>AI</scp> Assistants, <scp>AI</scp> Agents, and <scp>AI</scp> Companions

2026 · Journal of Consumer Psychology

Abstract As the use of interactive artificial intelligence (AI) expands exponentially, it will permeate into many aspects of consumers' lives, including decision‐making and consumption. As marketers, it is important to understand how consumers currently use …