Ganesh Waghmare

Trust, Emotion, and Skepticism in AI-Enabled Academic Marketing: Psychometric Validation and Cross-Validated Machine Learning Evidence from Higher Education

2026 · Informatics

Higher-education institutions increasingly use AI-enabled chatbots, personalised communication, recommendation systems, and predictive information services in academic marketing. Adoption of these systems depends not only on technical availability, but also on institutional trust, emotional engagement, and …