Amulyashree Sridhar

Identifying the causal relationship between social media content of a Bollywood movie and its box-office success - a text mining approach

2017 · International Journal of Business Information Systems

Movie marketing strategies have undergone a rapid metamorphosis over the years with the progress in technological innovations and advent of social media. Social media gives a two way interacting platform and such interactions generate voluminous …

Identification of Network Communities and Assessment of Privacy Using Hybrid Algorithm

2017

Social networking platforms have rapidly transformed the method of interaction among billions of users since the last decade. Such user generated content plays a significant role in decision making strategies. It is crucial to preserve …