Chaim Letwin

Thinking Fast and Missing the Opportunity: An Investigation into Cognitive Processing Style and Opportunity Recognition

2015 · Journal of International Crisis and Risk Communication Research

Research on opportunity recognition and entrepreneurial cognition suggests that entrepreneurs are likely to use and potentially benefit from heuristics (Baron, 1998, 2004; Busenitz & Barney, 1997). Some heuristics, particularly well-refined and accurate prototypes, may be …