Neetu Sardana

MSD-Apriori: Discovering borderline-rare items using association mining

2017

Ecommerce business constantly decides innovative strategies to increase their sales and hence earn profit. They mainly strive to boost the sale of those items that are rarely purchased. There are few borderline-rare items that lie …

Elimination of backward browsing using decomposition and compression for efficient navigation prediction

2018 · International Journal of Web Based Communities

Analysing the user's browsing patterns stored in weblog file can help in providing the personalised environment, improving website structure and recommending the suitable navigation pattern. While browsing the web, the user navigates in a forward …