Jelena Gligorijević

Modeling Mobile User Actions for Purchase Recommendation using Deep Memory Networks

2018

Rapid expansion of mobile devices has brought an unprecedented opportunity for mobile operators and content publishers to reach many users at any point in time. Understanding usage patterns of mobile applications (apps) is an integral …

Guiding creative design in online advertising

2019

Ad creatives (text and images) for a brand play an influential role in online advertising. To design impactful ads, creative strategists employed by the brands (advertisers) typically go through a time consuming process of market …