Oksana V. Zashchirinskaia

The Fairytale Character In Advertisment As A Means Of Influence On Children

2018 · ˜The œEuropean Proceedings of Social & Behavioural Sciences

The objective of our research is to identify distinct features of senior preschoolers’ perception of the advertising images of fairytale characters on the packages of dairy products. In order to achieve our objectives, we use …