Manisha Verma

Guiding creative design in online advertising

2019

Ad creatives (text and images) for a brand play an influential role in online advertising. To design impactful ads, creative strategists employed by the brands (advertisers) typically go through a time consuming process of market …

Detecting and Explaining Emotions in Video Advertisements

2024

The use of video advertisements is a common marketing strategy in today's digital age. Extensive research is conducted by companies to comprehend the emotions conveyed in video advertisements, as they play a crucial role in …