Damjan Maletič

The influence of internal marketing on employee engagement

2016 · DOAJ (DOAJ: Directory of Open Access Journals)

Research Question:
\nTo what extent the internal marketing dimensions influence employee engagement?
\nPurpose:
\nThis study aims at investigating the relationship between internal marketing and employee engagement in the case of the Slovenian company.
\nMethod:
\nUsing empirical data based on a …