Sheikha Abdulrahman الخضيري

The Impact of Digital Transformation on the Consumer Experience in Saudi Arabia 2021

2022 · مجلة العلوم الإقتصادية و الإدارية و القانونية

The research aims to study the impact of digital transformation on the consumer experience and investigate the role of digital transformation in the enhancement of the consumer experience in the Saudi Arabia context. This paper …