Predicting Latent Structured Intents from Shopping Queries

In online shopping, users usually express their intent through search queries. However, these queries are often ambiguous. For example, it is more likely (and easier) for users to write a query like "high-end bike" than "21 speed carbon frames jamis or giant road bike". It is challenging to interpret these ambiguous queries and thus search result accuracy suffers. A user oftentimes needs to go through the frustrating process of refining search queries or self-teaching from possibly unstructured information. However, shopping is indeed a structured domain, that is composed of category hierarchy, brands, product lines, features, etc. It would be much better if a shopping site could understand users' intent through this structure, present organized information, and then find the items with the right categories, brands or features.