Impact of Big Data on Strategic Sustainability: The Moderating Role of Organizational Resilience in the Service Sector in Palestine

This study examines the impact of big data on strategic sustainability with the presence of the moderating role of organizational resilience in the services sector in Palestine.Applying a strategic perspective is essential for effective planning and engagement with sustainable development.There is a risk that solutions and actions, which may appear more sustainable than the current situation in the long term, could ultimately prove to be ineffective in achieving a fully sustainable state.The descriptive analytical method was used, and an electronic questionnaire was sent to all service companies through the website and e-mail, and the researcher was able to collect (238) questionnaires that were agreed to be filled out by employees of service companies in Palestine.The results indicated that there is a moderate role of organizational flexibility in the impact of big data (accuracy, consistency, completeness, timeliness) on strategic sustainability in the service sector in Palestine.Investments in the knowledge of personnel data can be made by an organization to interpret and use big data to effectively make strategic decisions.Secondly, companies must build resilience through strategies that encourage innovative responses and the ability to adapt to new data insights and changing external challenges.This focus should also help examine advanced technologies in massive data and analytics tools for real-time decision-making as part of tracking sustainability metrics.