Case study: Transforming customer engagement:the impact of AI on Cars24 UAE's Marketing Communications

Case study: Artificial intelligence (AI) is fundamentally transforming marketing communications, empowering businesses to enhance personalised, efficient, and scalable customer interactions. In the United Arab Emirates (UAE), a country where digital innovation is a national priority through initiatives such as the UAE National Artificial Intelligence Strategy 2031, AI has become a central force in driving business growth and improving competitiveness (UAE Government, 2024). This strategic push towards digital transformation has prompted companies such as Cars24 UAE, part of the global Cars24 network, to integrate AI technologies into their marketing strategies to optimise customer engagement and streamline operations.