Integrating AI into curricula: project-based learning in digital entrepreneurship

This study examines the use of artificial intelligence (AI) in establishing an online store, highlighting the potential of AI to empower individuals with minimal experience in launching successful online ventures. Employing project-based learning, this study explores how AI can facilitate the entire process from idea generation to implementation. This approach aims to equip students with hands-on experience and a deeper understanding of AI’s capabilities and limitations, preparing them for future roles in AI-driven environments. Key findings suggest that while human elements remain crucial for creating a unique and successful online presence, AI can significantly lower barriers to entry in e-commerce. This project, initiated as part of an undergraduate honors thesis, not only demonstrates the effectiveness of AI in digital entrepreneurship but also serves as a case study for integrating AI into educational curricula, thereby enhancing student competencies for technology-driven markets.