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  • International Research Journal of Modernization in Engineering Technology and Science
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Abstract

AI-Powered tools and technologies have proven to be successful in solving a variety of business problems including sales and marketing optimization. The social media marketing campaign is something widely used today but requires deep domain expertise and human efforts and hence an expensive approach. This problem is most prevalent in Small and Medium Enterprises (SMEs). We propose a system and methods for Automatic marketing Campaign generation using AI models with a Data-driven approach.

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Publication details

DOI
10.56726/irjmets33564
OpenAlex
W4321327486
Document type
article
Language
EN
Source
International Research Journal of Modernization in Engineering Technology and Science
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