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Paper overview
Abstract
AI-Powered tools and technologies have proven to be successful in solving a variety of business problems including sales and marketing optimization. The social media marketing campaign is something widely used today but requires deep domain expertise and human efforts and hence an expensive approach. This problem is most prevalent in Small and Medium Enterprises (SMEs). We propose a system and methods for Automatic marketing Campaign generation using AI models with a Data-driven approach.
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Publication details
- DOI
- 10.56726/irjmets33564
- OpenAlex
- W4321327486
- Document type
- article
- Language
- EN
- Source
- International Research Journal of Modernization in Engineering Technology and Science
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