Incentive approaches for cloud computing: challenges and solutions

Abstract Cloud computing enables highly configurable and reliable computing resources on a rentable per-use scheme, facilitating quick and cost-effective provisioning of large-scale applications. Thanks to the fast-paced evolution of cutting-edge technologies and the rapid spread of cloud-based solutions, the cloud computing ecosystem is now part of our everyday lives. Nevertheless, cloud computing relies on highly sophisticated data centers comprising energy-consuming servers and equipment that require much energy. Stimulating cloud services for active participation and network contributions presents several challenges. Strategies based on artificial intelligence (AI), game theory, and blockchain have great potential to create an economically sustainable cloud ecosystem. This paper explores strategies grounded in AI, game theory, and blockchain to foster an economically sustainable cloud ecosystem. Informed by a survey study, our research delves into incentive approaches within cloud computing. Theoretical foundations, motivations, and enabling techniques are comprehensively examined to provide valuable insights for a broad audience. The primary contributions of this work lie in elucidating the application of AI, game theory, and blockchain to address challenges in incentivizing cloud services, paving the way for a more sustainable and efficient cloud computing landscape.