Search Engine Optimization (SEO) Auditing Tool with Geospatial Analysis using Python

Search Engine Optimization (SEO) is crucial to improve the visibility and search ranking of websites. The most well-known and prominent analysis of SEO auditing includes On-Page, Off-Page, and Technical SEO. This research explores the integration of Geospatial analysis to analyze the web traffic distribution of popular websites in various categories of websites. The currently developed tool evaluates the user interface with important parameters to assess the overall user experience. This research combines the power of traditional and geospatial analysis to give an all-round analysis of websites. Geospatial analysis provides a content-targeting mechanism based on locality. The metrics used in this research compare the current implementation with PySEOAnalyzer - a Python package to fetch SEO statistics, and the comparison is based on the feature coverage, user-friendliness, performance under different conditions, report-generating capabilities, and customizability. The analysis helped to identify the top five countries generating traffic, the tool compares a specific website with its competitors to understand its current position, The results of the tool outperform the traditional PySEOAnalyzer in a comprehensive feature-wise comparison.