article

Media Stereotypes Analysis in the Classroom at the Student Audience

  • European Journal of Contemporary Education
  • Academic Publisher House Researcher
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Abstract

Media Stereotypes Analysis is the identification and analysis of stereotypical images of people, ideas, events, stories, themes and etc. in media texts. Media stereotype reflects the wellestablished attitudes towards a particular object, it is schematic averaged, familiar, stable representation of genres, social processes / events, ideas, people, dominate in the media texts, designed for a mass audience. The plot and genre structure in media texts has specific stereotypes: fable situations of a media text action (scene, historical period, etc.) characters, their values, ideas, language, facial expressions, gestures, clothing, image pickup, etc.

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Publication details

DOI
10.13187/ejced.2015.12.158
OpenAlex
W3125476972
Document type
article
Language
EN
Source
European Journal of Contemporary Education
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