A Study on Social Cognition of Wechat Virtual Society and Undergraduates

With the rapid development of intelligent technology, in promoting social progress at the same time, its negative impact can't be ignored. Based on the strong connection -the weak connection social theory as the foundation, through the empirical analysis found that WeChat virtual community influence on college students' social cognition mainly reflects in: cultural cognition, increased the peer groups subculture identity, enhance the cultural participation; Moral cognition, positive and reverse construction, moral constraint feeling down; Action cognition, belonging to drift, the overall lack of ability to act. In order to improve college students' social cognition ability, we should strengthen the ideological and political education, with the core values guide the university students' social behavior; Create a good campus culture environment, innovation WeChat function; Establish WeChat intervention mechanism, pay attention to the social public opinion analysis on college students.