A study on the influence of big data on the user experience of Electronic Commerce

In the environment of rapid development of modern information technology, the development of e-commerce has been a broader opportunity because of the existence of big data. With today's technology, big data can be summarized and analyzed, and the key information can be collected. E-commerce sites can use these key information to help make decisions and optimize the user purchase experience. This paper mainly analyzes the relationship between big data and electronic commerce from the use of big data, and analyzes the relationship between big data and electronic commerce, as well as the significance of big data development.