Differentiation Research of Daily Ceramic Products

The phenomenon of homogenization of daily-use ceramics in China is relatively serious. It is difficult to meet the diversified consumer demand for daily-use ceramic products, and it also makes the enterprises less competitive. This article starts with the transformation of contemporary social consumer ideas, and then puts forward that daily ceramic products should focus on the differentiation of design, production and sales, in order to solve the conflicts between product homogeneity and the diversified consumer demands, and to promote the development of China's ceramic products for daily use.