CREATIVE ACTIVITY IN THE CONDITIONS OF TRANSITION TO INFORMATION SOCIETY

The paper aims at revealing the essence and a role of creative activity in the conditions of transition to information economy. Various approaches to definition of the new essence of labour in a new society are analysed. Different lines of thought characterizing labour as a combination of routine and creative activity elements are analysed. The new value of creative activity in economic development of a society is defined. The necessary ways for transition to full-scale creative activity are offered.