Art of Latest Technologies: Problems, Prospects

The purpose or the study is to investigate permanent digitization, which creates a new platform for art with its virtual worlds and new ideas. Research methodology. To analyse new trends in the development of art in terms of technological development, theoretical and empirical analysis, synthesis, comparison, generalisation were used to study scientific sources, materials of theoretical research, modern artistic concepts. In addition, the study is based on the dialectical method necessary for art historical research, critical analysis of cultural and art historical sources; methods of deduction and induction; historical, logical methods, and method of interdisciplinary synthesis. Scientific novelty. The influence of the Internet on art today goes far beyond the Internet art community. Its diverse technological developments are shaping new generations of artists, while the culture and values that guided its creation continue to transform the ways we create and strengthen the relationship between artists, works, and the public. Technological innovations have influenced creativity and artistic expression. However, this relationship is not one-way, and it is in the description of this heterogeneity that the novelty of the work emerges. Conclusions. The development of technology is always accompanied by scientific advances. Art, on the other hand, conveys ideas that feed society with emotions. The technical framework in which we live shapes our creativity. However, this structure is changing, as ideas expressed through computer code take up more and more space in our everyday lives. And this, in turn, changes the concept of the artist in the age of networks. The development of the Internet and web technologies has had a profound impact on artistic creativity. The emergence of the Internet has given rise to networked art, a term that refers to works created on the Internet. Online artists use the web as a means of distribution, as a tool for artistic production, and as a living space for their work. They draw inspiration from its own characteristics to create new works, as well as to experiment with new creative processes. Researchers and engineers also turn to art when trying to solve scientific and technical problems. Contemporary artists are shaking up the way we think about creativity. Algorithms can now create new works of art, drawing inspiration from thousands of images and inventing new artistic styles. An overview of modern algorithms that are transforming the world of art is ready to challenge the conventional notion of creativity. Key words: Internet network, network art, artistic coding, computer culture, creativity.