The Effect of Edutainment Event Experience on Educational Effect and Behavioral Intention

The purpose of this study is to examine the direct effect of the experience of edutainment events participating in the subject on the educational effect. Second, the purpose of this study was to examine the direct effect of the experience of edutainment events participating in the subject on the behavioral intention. Third, the purpose of this study was to investigate the effects of experiential factors on educational and behavioral intention through edutainment events according to the results obtained through empirical analysis. The results of this study are as follows. First, emotional experiences among the experiential factors of edutainment events have a significant effect on all educational effects. On the contrary, the physical experience was shown to have a significant effect on the practical effect only. Second, among the educational effect factors, the factors affecting the behavioral intention were emotional effect and practical effect, and practical effect was more influential. Based on the results of this study, the development and operation of events considering emotional experience and physical experience in the planning and operation of edutainment events that expect educational effects contribute to the improvement of educational quality and further development of education utilizing edutainment events I think.