The Impact of Company's Corporate Social Responsibility on its Financial Performance and Consumer's Behavior in Pakistan

The purpose of the paper is to understand what is corporate social responsibility and various CSR activities carried by the companies and how these CSR activities impact upon the firm’s financial performance and how consumers respond towards companies that CSR activities. The type of data used for this study is primary and the data was collected through questionnaires which were filled by 100 respondents. The two hypotheses was generated at relationship between Corporate social responsibility (CSR) and Financial performance (FP) and CSR with Consumer Behavior (CB) and both shows a significant result at t >2 and accepted with a positive relationship in Pakistan.