Grocery Recommendation using Improvised Apriori Algorithm

In the present world from small companies to giant company's product recommendation system plays a very major role, also people are very much interested in online shopping these days, so Recommendations are utilized to make the customer's job easier and faster. The majority of these recommendations are made based on their previous transaction history and association rules generated from it. Apriori algorithm is the most widely used method for generating association rules based on frequent product sets. But it has a drawback, while generating association rules it uses the whole transactions list and frequent product sets, ignoring the seasonal transactions for generating rules. Hence seasonal transactions are not considered for mining rules, if a person is buying a cake for Christmas, it's very likely that recommender system recommends birthday balloons, birthday caps as recommendations. But actually, it should recommend Christmas related products for recommendation. To solve this problem, we proposed a model using chi square test with improvised apriori algorithm.