Strategies for Cultivating 'Double Innovation' Capabilities in High School E-Commerce Major Talent

In the rapidly evolving landscape of the e-commerce economy, an increasing number of students are opting to pursue in-depth studies in the field of e-commerce. E-commerce has become a prevailing trend in innovation and development across various industries, necessitating higher education institutions to align with contemporary trends. In the process of cultivating e-commerce professionals, there is a need for specialized adjustments in training and teaching methodologies, with a particular emphasis on nurturing students' innovative spirit, hands-on capabilities, and fostering their 'double innovation' abilities. This article primarily addresses these aspects, offering a platform for exploration and analysis. The paper delves into the current demand for e-commerce professionals, proposes related models and strategies for cultivating 'double innovation' talents, and conducts an in-depth examination of the issues in professional talent development.