Implicit Meaning of Single Word in Utusan Malaysia News Headline

News headline is the main part that will be able to attract reader to read the entire content of the news. However, there are some news headline are written by using words whose meaning is not clear. This will cause the information that they want to delivered to the reader can not be conveyed accurately and effectively. Because of that, research about news headline is done based on two objectives. The aims of this study is to identify single words that have an implicit meaning in the news headline of Utusan Malaysia newspaper and analyze the implicit meaning that found in the news headline of Utusan Malaysia newspaper. The data were be collect from April 2, 2018 until May 31, 2018. Moreover, only news that are related to the issue of the 14th General Election (GE-14) were selected as data. In addition, this study was conducted by using a descriptive qualitative approach. The research method that will used in this study is the content analysis method. Next, the data will be analyzed by using Semiotic Theory which is introduced by Charles Williams The result of the study have shown that there are 15 news headline consist of single words with implicit meaning. Each single words will be analyzed through two parts which is semantic and pragmatic. The results of this analysis have shown that this theory is able to unravel this implicit meaning based on the context of the news. Therefore, this study will be able to help the reader to understand the implicit meaning that found in the news headline.