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Product Placement Dalam Serial Drama Korea (Analisis Isi Kualitatif terhadap Evaluasi Atribut Product Placement Kopiko dalam Drama Korea Vincenzo)

2024 · Jurnal Komunikatif

This study aims to analyze the implementation of Kopiko product placement in the Korean drama "Vincenzo" through Russell's (2002) dimensions of product placement, while evaluating the associated attributes of Kopiko brand placement within it. Considering …