Ahmed Mostafa Abdelwaged Elayat

Using SOR theory to examine the impact of AI Chatbot quality on Gen Z’s satisfaction and advocacy within the fast-food sector

2025 · Young Consumers Insight and Ideas for Responsible Marketers

Purpose This study aims to provide empirical evidence to verify the dimensional structure of artificial intelligence (AI) Chatbot quality and examine the impact of these dimensions on consumer satisfaction and brand advocacy among Gen Z …