Bright Onyedikachi Asonye

Cryptocurrency Integration and Competitive Advantage: A Study of Contextual Factors of Payment Strategy Innovations in Nigeria’s E-Commerce Sector

2025 · Journal of Management World

This study examined how cryptocurrency integration shapes consumer trust, ease of use, and competitive advantage within Nigeria’s e-commerce sector. Grounded in the Technology Acceptance Model (TAM), Diffusion of Innovation theory, and the Resource-Based View (RBV), …